For private equity deal teams

Replace the first 40 hours per target.

Your associates are burning Friday nights pulling first-pass diligence on companies that will not clear Monday's read. FirmOptic does the read for them, scored to your thesis, cited to the source, in about twelve minutes.

10 research credits on sign-up. No demo required.
SOC 2 Type II SSO Thesis data stays in your workspace Every claim cited
The work before the work

Eighty companies per closed deal. Most of that time is spent deciding which ones not to pursue.

01 Inbound

The inbound never stops, and it all reads the same.

Banker books, Axial teasers, BD forwards, LinkedIn pings. By the time a target reaches a VP's inbox, a narrative has already been wrapped around it. Attractive tailwinds. Recurring revenue. Fragmented market. The team has to strip the narrative out and rebuild the picture: who owns it, how old are they, where is the real estate, what does the hiring look like, what is in litigation. None of that is in the teaser.

02 First read

The first read is a 40-hour associate sprint that mostly gets thrown away.

Somebody has to pull the state filings, the D&B, the owner's LinkedIn, the union status, the customer reviews, the permit history. Somebody has to write it up in a voice the partner will sign. Industry benchmarks put firms at roughly 80 targets reviewed per closed deal. Seventy-nine of those first looks will not close. The hours are spent anyway.

03 Coverage

Coverage still leaks.

The median PE firm captures only 17.6% of relevant deal flow in its target markets. More than 80% of the companies that fit the thesis never reach the desk. Partners see the losses after the fact, in the pipeline review and the LP letter.

Built for the VP, principal, and associate workflow

Your thesis, rendered into a ranked queue. Every company, read once and cited.

Thesis builder

Define the mandate the way the firm actually talks about it.

Industry, geography, revenue, EBITDA band, ownership profile, the soft signals that actually matter (founder age, distribution concentration, single-site operators, non-union). Edit in plain English. "Add Texas. Raise the EBITDA floor to $4M. Exclude HVAC distributors, keep service." The thesis is the asset. Everything downstream is scored to it.

Screening queue

A ranked queue, 50 companies per hour, every row with a reason.

FirmOptic matches your thesis against the private company universe and hands back a ranked queue. Enrichment on every row, accept or pass with a reason, feedback that sharpens the next run. An associate gets through 50 companies in an hour. Not 10. Not 20. Fifty, with a reason recorded on each one.

Agentic research

A full dossier in about twelve minutes. Every section confidence-scored.

On every accepted company, a purpose-built agent swarm does the first read. Identity, ownership, financials, market, leadership, IP, facilities, legal, government exposure, technology. Every claim cited back to the source: state filings, D&B, LinkedIn, news, podcasts, reviews, public records. The associate reads the dossier instead of writing it.

Scorecards and deal memos

Thesis-relative scoring. First-look memos in your firm's framing.

Each company gets a multi-dimension scorecard calibrated to your thesis, not to a generic quality algorithm. Two theses on the same company can produce two different, equally correct scores, because the criteria are different. When a target clears the screen, one click produces a first-look deal memo in your firm's framing, with every section sourced and every signal tagged. You get the call you feel ready to make.

What changes

The associate hours move. The deal hours stay.

40 hrs
Per target, replaced. The hour block between banker teaser and management call, done by the agent swarm.
~12 min
Per full dossier. From accepted target to cited first-look.
50 to 80
Targets screened per associate per week, at partner-readable quality.
82.4%
Of relevant deal flow typically missed. FirmOptic renders the universe behind your thesis.
~1/10
The cost of a consultant-led first read. Keep the $150K CDD spend for deals that earn it.
Straight answers

The questions a partner asks before they approve a seat.

How is this different from PitchBook, SourceScrub, or Grata?
Those are databases. You filter records and get contact info. FirmOptic is the layer above. It reads the rows you care about, through the lens of your specific thesis, and produces the first-look a person would have written. Use the database to filter. Use FirmOptic to decide. Most of our customers keep their database subscriptions.
What about data security? We cannot put our thesis in someone else's model.
Theses stay in your workspace. We do not train foundation models on customer data. SOC 2 Type II, SSO, role-based access, audit logs, and configurable retention. Your thesis language is handled the same way an outsourced CDD provider handles a confidential memo.
How accurate is the research?
Every claim in a dossier is cited to the source it came from: public filings, state registries, LinkedIn, D&B, news, podcasts, reviews. For estimates, we show ranges and the triangulation path. Each section carries a confidence score. When a signal is inferred rather than primary, we say so. You can verify anything in a click.
We already have an internal BD team.
Keep them. FirmOptic makes them more effective. Your BD people stop pulling enrichment and start working relationships and the top of the funnel. The research scaffolding that used to take their afternoons is done before the 10am call.
Pay for the reads you run

Research credits, not seat licenses.

Buy credits in tiers. A credit is one dossier on one company. Members pay half: 50 credits for $99 a month. No per-seat fees. Share theses across your deal team without procurement.

20 credits$99
50 credits$199
100 credits$299
250 credits$499
Members, 50 credits / mo$99
The call you feel ready to make

Start a thesis tonight. Read a dossier before the 10am.

Define the mandate in your own words. Watch the queue fill. Open a company and read the first look. If it is not the first look your associate would have written at 2am, tell us and we will refund the credits.

SOC 2 Type II. SSO on Pro and Growth. Thesis data never leaves your workspace.